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About Us

William Edgar Long began his career by counseling wholesale bakers with their advertising and sales promotions.  Typical of many entrepreneurs, these clients were very adept at producing top quality products, but often had difficulty making a good profit for their efforts.

Long's awareness of this condition led him to create what is called today The Long Company, an independent bakers cooperative dedicated to assisting its members in the management of every facet of their bakery operations and to manage profitably.

Today, our Company has a highly qualified staff of professionals who are governed by a board of directors composed of bakery owners and general management executives.


To find out more about what The Long Company can do for your bakery, contact Doug Windeler, President at 1.800.400.8615 (ext. 200) or send an e-mail to:
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